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Milky Chance
Visual identity for Spotify exclusive by award-winning duo
Milky Chance, the duo comprised of Clemens Rehbein and Philipp Dausch, have transitioned from childhood friends to a globally successful alternative pop group. Over the past few years, Milky Chance pushed their sound in new directions, releasing a series of successful albums and singles. They recently released 'Naked And Alive,' a new anthem celebrating joyful solitude, melding elements of reggae and disco with a robust, guitar-driven rhythm. This latest release marks another compelling and distinctive success for Milky Chance.
The award-winning duo achieved a breakthrough with their first single 'Stolen Dance' from their debut album 'Sadnecessary' in 2013. With its bright handclaps, plaintive acoustic guitars, and his own gravelly smooth delivery, the song became a viral sensation, made them the "most blogged about act" on Hype Machine. Since its release, the song has amassed over 980 million views on YouTube.
In 2023, the band marked a new chapter in their career with their independent debut Living In A Haze, released on their own label, Muggelig Records. The album has amassed over 600 million streams worldwide, thanks to hits such as 'Colorado', 'Synchronize', and 'Living In A Haze'.
With 8 billion streams over the course of their career and almost 16 million monthly listeners on Spotify (enough to make them one of the 500 most streamed artists on the platform worldwide) across four album releases, Milky Chance have achieved global prominence. Their breakthrough hit, Stolen Dance, has reached the exclusive one billion stream club on Spotify. To express gratitude to their dedicated fanbase, the band released a special Spotify exclusive compilation titled 'Gems In Paradise'. This compilation features some of their most popular songs, as well as previously unreleased material.
Milky Chance, the duo comprised of Clemens Rehbein and Philipp Dausch, have transitioned from childhood friends to a globally successful alternative pop group. Over the past few years, Milky Chance pushed their sound in new directions, releasing a series of successful albums and singles. They recently released 'Naked And Alive,' a new anthem celebrating joyful solitude, melding elements of reggae and disco with a robust, guitar-driven rhythm. This latest release marks another compelling and distinctive success for Milky Chance.
The award-winning duo achieved a breakthrough with their first single 'Stolen Dance' from their debut album 'Sadnecessary' in 2013. With its bright handclaps, plaintive acoustic guitars, and his own gravelly smooth delivery, the song became a viral sensation, made them the "most blogged about act" on Hype Machine. Since its release, the song has amassed over 980 million views on YouTube.
In 2023, the band marked a new chapter in their career with their independent debut Living In A Haze, released on their own label, Muggelig Records. The album has amassed over 600 million streams worldwide, thanks to hits such as 'Colorado', 'Synchronize', and 'Living In A Haze'.
With 8 billion streams over the course of their career and almost 16 million monthly listeners on Spotify (enough to make them one of the 500 most streamed artists on the platform worldwide) across four album releases, Milky Chance have achieved global prominence. Their breakthrough hit, Stolen Dance, has reached the exclusive one billion stream club on Spotify. To express gratitude to their dedicated fanbase, the band released a special Spotify exclusive compilation titled 'Gems In Paradise'. This compilation features some of their most popular songs, as well as previously unreleased material.
Unlock The Haunted
Creative direction for pop-up project fusing streetwear and art
On October 31, 2025, an exclusive pop-up store will open in Berlin Mitte, offering a unique, immersive shopping experience. For Halloween, the temporary store will be a unique touchpoint showcasing limited-edition sneakers and streetwear apparel in personalized small runs. The specially designed store environment appeals to the senses and creates a immersive, brand-conscious experience that goes far beyond the mere purchase of products.
Visitors have the opportunity to get creative: They can print their own silk screen poster and receive limited-edition risographs that combine iconic Halloween imagery with contemporary street and sneaker culture. A carefully orchestrated social media campaign will make the event exclusive to a select community, using micro-targeting to build a highly engaged, brand-aware audience. The concept utilizes the potential of customization, positioning itself as a premium experience that goes beyond traditional retail formats.
On October 31, 2025, an exclusive pop-up store will open in Berlin Mitte, offering a unique, immersive shopping experience. For Halloween, the temporary store will be a unique touchpoint showcasing limited-edition sneakers and streetwear apparel in personalized small runs. The specially designed store environment appeals to the senses and creates a immersive, brand-conscious experience that goes far beyond the mere purchase of products.
Visitors have the opportunity to get creative: They can print their own silk screen poster and receive limited-edition risographs that combine iconic Halloween imagery with contemporary street and sneaker culture. A carefully orchestrated social media campaign will make the event exclusive to a select community, using micro-targeting to build a highly engaged, brand-aware audience. The concept utilizes the potential of customization, positioning itself as a premium experience that goes beyond traditional retail formats.
Generator
Visual concept for the Rough Trade Distribution campaign
Rough Trade Distribution (RTD) is a German-based music distributor that was founded in 1982 as an offshoot of the legendary English music label Rough Trade. Initially, the focus was on the distribution of British independent music by bands such as Joy Division, New Order, The Smiths and the Sugarcubes. Since then, RTD has enjoyed numerous successes, playing a key role in the distribution of world-renowned artists such as Depeche Mode, Nick Cave, Placebo, Franz Ferdinand and the Arctic Monkeys.
RTD has been part of the Believe Group since 2018. As a digital and physical distributor, RTD works with labels such as Domino Music, Mascot Label Group and Grönland Records, providing independent artists and labels with tailored services in an ever-changing music market.
We collaborated with Rough Trade Distribution to create the visual identity for 'Generator,' a stunning playlist showcasing the diverse sounds and variety of alternative, indie rock, indie pop, and electronica. We also developed a quarterly magazine to promote the playlist, and launched an extensive marketing campaign on Spotify, which contributed to the growing popularity of the playlist.
Rough Trade Distribution (RTD) is a German-based music distributor that was founded in 1982 as an offshoot of the legendary English music label Rough Trade. Initially, the focus was on the distribution of British independent music by bands such as Joy Division, New Order, The Smiths and the Sugarcubes. Since then, RTD has enjoyed numerous successes, playing a key role in the distribution of world-renowned artists such as Depeche Mode, Nick Cave, Placebo, Franz Ferdinand and the Arctic Monkeys.
RTD has been part of the Believe Group since 2018. As a digital and physical distributor, RTD works with labels such as Domino Music, Mascot Label Group and Grönland Records, providing independent artists and labels with tailored services in an ever-changing music market.
We collaborated with Rough Trade Distribution to create the visual identity for 'Generator,' a stunning playlist showcasing the diverse sounds and variety of alternative, indie rock, indie pop, and electronica. We also developed a quarterly magazine to promote the playlist, and launched an extensive marketing campaign on Spotify, which contributed to the growing popularity of the playlist.
J. Rawls
Artwork design for super producer J. Rawls from Ohio
Known for his work with Black Star, a hip hop group comprised of Mos Def and Talib Kweli, J. Rawls contributed production on 'Brown Skin Lady' and 'Yo, Yeah,' which placed him on the map among independent hip hop producers. The album Mos Def & Talib Kweli Are Black Star was critically acclaimed as one of the best albums of 1998 and was a major force in the late-1990s underground hip hop explosion. J. Rawls has also worked with artists such as Beastie Boys, Slum Village, El Da Sensei, Sadat X, Count Bass D, Grand Agent, 9th Wonder, J-Live, Us3 oder Moka Only. J. Rawls has released three solo albums, and contributed to the Neo-Soul movement producing the likes of Aloe Blacc, Eric Roberson, Dudley Perkins, and many others.
His Columbus-based production company and record label Polar Ent. continues to make an impact in the hip hop scene. The latest release entitled 'Nineteen Ninety Nine (Scenes 1-4)' features a superb collection of gems and rarities from the late 1990s.
Known for his work with Black Star, a hip hop group comprised of Mos Def and Talib Kweli, J. Rawls contributed production on 'Brown Skin Lady' and 'Yo, Yeah,' which placed him on the map among independent hip hop producers. The album Mos Def & Talib Kweli Are Black Star was critically acclaimed as one of the best albums of 1998 and was a major force in the late-1990s underground hip hop explosion. J. Rawls has also worked with artists such as Beastie Boys, Slum Village, El Da Sensei, Sadat X, Count Bass D, Grand Agent, 9th Wonder, J-Live, Us3 oder Moka Only. J. Rawls has released three solo albums, and contributed to the Neo-Soul movement producing the likes of Aloe Blacc, Eric Roberson, Dudley Perkins, and many others.
His Columbus-based production company and record label Polar Ent. continues to make an impact in the hip hop scene. The latest release entitled 'Nineteen Ninety Nine (Scenes 1-4)' features a superb collection of gems and rarities from the late 1990s.
Weirdo Für Immer
Visual identity for Groove Attack's most popular playlist
Since its founding in 1990, Groove Attack has established a strong reputation in the music industry, achieving significant success with number-one singles and albums from prominent artists such as CRO, RAF Camora, Loredana, Ufo361, and Alligatoah. In 2018, Groove Attack joined the French Believe group, further solidifying its position as a leading music company specializing in independent artist development within the German market.
Groove Attack’s presence on all major music streaming services ensures optimal accessibility for listeners. The company strategically utilizes genre-specific playlists to promote key releases, with a notable example being Weirdo Für Immer. This playlist offers a curated selection of alternative German rap tracks, showcasing the diversity of the genre. We have designed numerous playlist covers featuring outstanding artists and stars of the scene, such as Miksu / Macloud & t-low, Döll, Souly, mokuba, Pan Kee Bois, SAVVY, Apollo Sissi, 2LADE, wavvyboii, and many others.
Since its founding in 1990, Groove Attack has established a strong reputation in the music industry, achieving significant success with number-one singles and albums from prominent artists such as CRO, RAF Camora, Loredana, Ufo361, and Alligatoah. In 2018, Groove Attack joined the French Believe group, further solidifying its position as a leading music company specializing in independent artist development within the German market.
Groove Attack’s presence on all major music streaming services ensures optimal accessibility for listeners. The company strategically utilizes genre-specific playlists to promote key releases, with a notable example being Weirdo Für Immer. This playlist offers a curated selection of alternative German rap tracks, showcasing the diversity of the genre. We have designed numerous playlist covers featuring outstanding artists and stars of the scene, such as Miksu / Macloud & t-low, Döll, Souly, mokuba, Pan Kee Bois, SAVVY, Apollo Sissi, 2LADE, wavvyboii, and many others.
Groove Attack
Visual concept for Apple Music curator profile
Since its inception 30 years ago, the Cologne-based label and distribution company has been a leading authority in hip-hop and rap, soul, Afro, and funk, as well as various types of electronic music. The company has consistently maintained its position as a trendsetter in the intersection of contemporary culture and tradition, a practice that has remained constant over the years.
A colorful concept was developed for Groove Attack’s curator profile on Apple Music, embodying individuality, originality, and a complete immersion in the vast realms of musical possibility. This visualization seamlessly integrates the brand’s extensive history and diversity, showcasing a blend of retro aesthetic images, abstract patterns, and shapes in a collage-style arrangement. The design of the title image and playlist covers, such as Boom Tschack, Cosmo Funk, Rewind! and Superrappin, bear the hallmarks of this idea.
Since its inception 30 years ago, the Cologne-based label and distribution company has been a leading authority in hip-hop and rap, soul, Afro, and funk, as well as various types of electronic music. The company has consistently maintained its position as a trendsetter in the intersection of contemporary culture and tradition, a practice that has remained constant over the years.
A colorful concept was developed for Groove Attack’s curator profile on Apple Music, embodying individuality, originality, and a complete immersion in the vast realms of musical possibility. This visualization seamlessly integrates the brand’s extensive history and diversity, showcasing a blend of retro aesthetic images, abstract patterns, and shapes in a collage-style arrangement. The design of the title image and playlist covers, such as Boom Tschack, Cosmo Funk, Rewind! and Superrappin, bear the hallmarks of this idea.
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