Unlock The Haunted

Creative direction for pop-up project fusing streetwear and art

On October 31, 2025, an exclusive pop-up store will open in Berlin Mitte, offering a unique, immersive shopping experience. For Halloween, the temporary store will be a unique touchpoint showcasing limited-edition sneakers and streetwear apparel in personalized small runs. The specially designed store environment appeals to the senses and creates a immersive, brand-conscious experience that goes far beyond the mere purchase of products.

Visitors have the opportunity to get creative: They can print their own silk screen poster and receive limited-edition risographs that combine iconic Halloween imagery with contemporary street and sneaker culture. A carefully orchestrated social media campaign will make the event exclusive to a select community, using micro-targeting to build a highly engaged, brand-aware audience. The concept utilizes the potential of customization, positioning itself as a premium experience that goes beyond traditional retail formats.