Groove Attack

Visual concept for Apple Music curator profile

Since its inception 30 years ago, the Cologne-based label and distribution company has been a leading authority in hip-hop and rap, soul, Afro, and funk, as well as various types of electronic music. The company has consistently maintained its position as a trendsetter in the intersection of contemporary culture and tradition, a practice that has remained constant over the years.

A colorful concept was developed for Groove Attack’s curator profile on Apple Music, embodying individuality, originality, and a complete immersion in the vast realms of musical possibility. This visualization seamlessly integrates the brand’s extensive history and diversity, showcasing a blend of retro aesthetic images, abstract patterns, and shapes in a collage-style arrangement. The design of the title image and playlist covers, such as Boom Tschack, Cosmo Funk, Rewind! and Superrappin, bear the hallmarks of this idea.