Generator

Visual concept for the Rough Trade Distribution campaign

Rough Trade Distribution (RTD) is a German-based music distributor that was founded in 1982 as an offshoot of the legendary English music label Rough Trade. Initially, the focus was on the distribution of British independent music by bands such as Joy Division, New Order, The Smiths and the Sugarcubes. Since then, RTD has enjoyed numerous successes, playing a key role in the distribution of world-renowned artists such as Depeche Mode, Nick Cave, Placebo, Franz Ferdinand and the Arctic Monkeys.

RTD has been part of the Believe Group since 2018. As a digital and physical distributor, RTD works with labels such as Domino Music, Mascot Label Group and Grönland Records, providing independent artists and labels with tailored services in an ever-changing music market.

We collaborated with Rough Trade Distribution to create the visual identity for 'Generator,' a stunning playlist showcasing the diverse sounds and variety of alternative, indie rock, indie pop, and electronica. We also developed a quarterly magazine to promote the playlist, and launched an extensive marketing campaign on Spotify, which contributed to the growing popularity of the playlist.